Vitacost

Vitacost.com is an American e-commerce retailer specializing in health and wellness products, founded in 1994 as a catalog business under the name Nature’s Wealth Company by Wayne Gorsek. It transitioned to online sales in 1999 with the launch of Vitacost.com, expanding from third-party vitamins and supplements to proprietary brands covering food, beauty, skincare, sports nutrition, pet products, and organic groceries. The company built a reputation for offering nearly 40,000 affordable, high-quality items, including dietary supplements like vitamins, minerals, herbs, and botanicals, as well as eco-conscious and non-toxic essentials. Acquired by Kroger in 2014 as a wholly-owned subsidiary, Vitacost celebrated its 30th anniversary in 2024 and 10 years with Kroger, emphasizing superior customer service, speedy delivery, and value-driven pricing for health-focused shoppers.[1][2][4][5][7]

In early 2026, Kroger sold Vitacost to iHerb Holdings LLC, enhancing iHerb’s U.S. market presence with Vitacost’s loyal customer base and curated assortment of over 40,000 health-conscious products, including natural, organic, and eco-friendly goods. Vitacost also features its own family of over 1,300 branded items, with top sellers like Turmeric Extract, Omega-3 Fish Oil, and gluten-free Shirataki pasta, alongside partnerships with ethical B Corp brands such as Badger, Traditional Medicinals, and Navitas Organics that prioritize sustainability, organic ingredients, and social good. Shoppers choose Vitacost for its broad selection, competitive prices, and commitment to quality, making wellness accessible without compromising on ethics or affordability.[3][5][6][7]

The platform stands out for empowering healthier lifestyles through convenient access to specialty items hard to find elsewhere, from pre- and post-workout formulas to compostable herbal teas and plant-based skincare. With a history of rapid growth—earning Inc. 500 recognition—and ongoing innovations like new ROOT 2 product lines, Vitacost continues to deliver exceptional value, even post-acquisition, by blending deep assortments with promotions and milestones celebrations.[1][3][5]

How to Save More at Vitacost

1. Shop the Vitacost family of brands for over 1,300 proprietary products like Turmeric Extract and Omega-3 Fish Oil, which offer exceptional value on top-selling supplements and foods.[3]
2. Look for B Corp certified brands like Badger, Traditional Medicinals, and Navitas Organics for ethical, sustainable options in skincare, teas, and superfoods.[6]
3. Take advantage of anniversary and milestone promotions providing extra savings on nearly 40,000 health and wellness items throughout the year.[5]
4. Explore specialty categories like cruelty-free beauty, sports nutrition, and gluten-free foods for hard-to-find, affordable wellness essentials.[1][4]

Best Times to Shop at Vitacost

Best sales occur during milestone celebrations like the 30-year anniversary in 2024 with year-long exclusive discounts and promotions on top of everyday low prices; check vitacost.com/anniversary for ongoing savings events.[5]

Vitacost Loyalty Program

No specific loyalty or rewards program details available in sources.

Vitacost Coupon Policy

• Stacking: Information not available from sources.
• Exclusions: Promotions may have exclusions; see site for full details.[5]
• Price Adjustments: Information not available from sources.

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