Valentine’s Day Shopping Guide 2026: Best Deals, Coupons & Shipping Deadlines

• January 31, 2026
• By Sarah Mitchell
• Savings Guides
• 0

Valentine’s Day Shopping Guide 2026: Best Deals, Coupons & Shipping Deadlines

Valentine’s Day is just around the corner, and Americans are expected to spend a record $29.1 billion on gifts this year. Whether you’re shopping for jewelry, flowers, chocolates, or experiences, this guide will help you find the best deals and avoid common mistakes.

When to Shop for Valentine’s Day

Timing is everything when it comes to Valentine’s Day deals. Here’s the optimal shopping timeline:

When	What to Expect	Recommendation
Mid-Late January	Best promotions, full inventory	SHOP NOW
Feb 1-7	Good deals, still time for shipping	Good timing
Feb 8-12	Express shipping required, limited stock	Last minute
Feb 13-14	Premium prices, low inventory	AVOID

Pro tip: Jewelry prices are up 8-12% compared to 2024 due to gold and diamond costs. Shopping early locks in current prices before potential increases.

Best Valentine’s Day Deals by Category

Jewelry

Jewelry remains one of the most popular Valentine’s gifts. Here are the best deals:

• Kay Jewelers – Up to 40% off everything; extra 30% off clearance
• Zales – Up to 50% off select items; free shipping on $199+; 10% military discount
• Blue Nile – 50% off select rings; 30% off diamond tennis bracelets
• Pandora – 3-for-2 charm deals
• Aurate – 20% off with code VDAY

Kay Jewelers coupons | Zales coupons

Flowers

Order by February 10th for guaranteed delivery. Here’s what each retailer is offering:

• 1-800-Flowers – 25% off sitewide; bundled gift options available
• ProFlowers – 20% off sitewide
• FTD – 20% off sitewide
• The Bouqs Co. – 25% off with code WINTER

1-800-Flowers deals | ProFlowers deals

Chocolates & Gourmet

• See’s Candies – $5 off orders over $35; free shipping on $75+
• Godiva – 20% off sitewide with coupon codes
• Harry & David – 20% off with code TOGETHER20
• Edible Arrangements – Free next-day delivery on $79+; 50% off select items with code LOVE50

Godiva coupons | Harry & David deals

Experience Gifts

Experiences are becoming more popular than physical gifts. Consider:

• Groupon – Up to 70% off Valentine’s experiences; spa packages, dining, local activities; electronics up to 75% off with code LOVE
• Viator – Up to 50% off select experiences; “Reserve Now & Pay Later” option

Groupon deals

Most Popular Valentine’s Gift Categories

Based on NRF data, here’s what Americans are buying:

1. Candy – The classic choice, still #1
2. Flowers – Traditional but never goes out of style
3. Jewelry – For serious commitments
4. Evening out/dinner – Experience over material
5. Clothing – Practical but personal

Trending in 2026: Pet Gifts

35% of consumers plan to buy Valentine’s gifts for their pets this year, spending an estimated $2.1 billion on pet toys, treats, and accessories. This is up from $1.7 billion in 2025.

Shipping Deadlines

Don’t let shipping ruin your Valentine’s Day. Here are the key deadlines:

Shipping Method	Order By	Cost
Standard (5-7 days)	February 3rd	Often free over $50-75
Priority/Expedited	February 10th	$10-25
Express/Overnight	February 12th	$25-50+
Same-day delivery	February 14th	Premium pricing

How to Stack Discounts

Maximize your savings by combining multiple discount methods:

1. Start with a sale item – Many stores have Valentine’s sections already discounted 20-40%
2. Apply a promo code – Stack with eligible coupon codes
3. Use cashback – Rakuten offers 2%+ cashback at most retailers
4. Use store credit card – Extra 5-10% off or financing (Zales offers 0% APR on $750+)
5. Free shipping threshold – Add a small item to hit free shipping instead of paying $8 delivery

Learn more in our guide to using coupon codes.

5 Mistakes to Avoid

Free Shipping Thresholds

Here are the current free shipping minimums:

• Zales – $199+
• See’s Candies – $75+
• Edible Arrangements – $79+ (next-day)
• Amazon – $35+ (or free with Prime)
• Target – $35+ (or free with RedCard)

Where to Find Valentine’s Coupon Codes

Here’s where to look for the best Valentine’s promo codes:

1. CoupBuzz – We update our codes daily and verify they work
2. Retailer email lists – Sign up now for exclusive subscriber codes
3. Browser extensions – Honey, Rakuten, and Capital One Shopping auto-apply codes at checkout
4. Social media – Follow your favorite brands for flash sales

Top Store Recommendations

Based on current deals and reliability, here are our top picks by category:

Category	Best Value	Premium Option
Jewelry	Zales (50% off)	Blue Nile
Flowers	1-800-Flowers (25% off)	The Bouqs Co.
Chocolate	See’s Candies	Godiva
Experiences	Groupon (70% off)	Viator

Last-Minute Options

If you’re reading this after February 10th, here are your best options:

• Gift cards – Digital delivery, instant gratification
• Groupon experiences – Book a spa day, dinner, or adventure for a future date
• Local florists – Same-day delivery often available
• In-store pickup – Buy online, pick up same day at Target, Walmart, Best Buy
• Subscription boxes – Start a monthly subscription (flowers, chocolate, etc.)

Summary

Valentine’s Day 2026 is shaping up to be a record-breaking shopping event with $29.1 billion in expected spending. To get the best deals:

1. Shop now (late January to early February) for best selection and prices
2. Order by February 3rd for standard shipping
3. Stack discounts – sale + coupon code + cashback
4. Use our coupon pages to find verified codes for your favorite stores
5. Consider experiences over physical gifts for something memorable

Happy Valentine’s Day shopping!

Sources

• National Retail Federation – Valentine’s Day Data Center
• Statista – Valentine’s Day Statistics
• Individual retailer websites for current promotions

Last updated: January 2026