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ClassPass is an American subscription platform founded in 2013 by Payal Kadakia that revolutionizes access to fitness and wellness experiences. The company began as a search engine for fitness classes but evolved into a membership service, launching its Passport product in December 2012 and transitioning to a full subscription model in June 2013. ClassPass provides members with instant access to over 30,000 pre-vetted fitness and wellness studios globally, offering diverse activities including yoga, cycling, Pilates, strength training, boxing, massages, acupuncture, and spa treatments. The platform uses machine learning to provide personalized recommendations based on individual goals and preferences. ClassPass was acquired by Mindbody Inc. in October 2021, and in June 2025, Playlist was created as a parent brand uniting ClassPass with Mindbody and Booker. The company achieved unicorn status in 2020 with a valuation exceeding $1 billion. ClassPass makes fitness and wellness more accessible by separating the purchasing decision from the decision to use services, allowing members to explore diverse experiences without commitment to a single studio. The platform also supports fitness studios by helping them merchandise excess inventory, find new customers, and generate additional revenue streams. During the COVID-19 pandemic, ClassPass rapidly pivoted to offer virtual fitness options including video-on-demand and live classes to support its studio partners.
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ClassPass operates as a subscription-based membership program rather than a traditional loyalty rewards program. Members pay a flat subscription fee to gain access to over 30,000 pre-vetted fitness and wellness studios globally. The subscription model separates the purchasing decision from the decision to use services, allowing members to book classes and experiences using credits allocated through their membership tier.
Beyond promo codes, ClassPass offers these year-round discount programs:
ClassPass offers a military discount for active-duty service members, veterans, and military families. Verify your status through ID.me or SheerID to unlock savings. This discount is typically available online and in-store.
Students can save at ClassPass by verifying their enrollment. Use UNiDAYS, Student Beans, or your .edu email address to unlock exclusive student pricing.
First responders can save at ClassPass. Police officers, firefighters, EMTs, and other emergency personnel can verify through ID.me or GovX.
Healthcare workers receive special pricing at ClassPass. Nurses, doctors, and medical staff can verify their status through ID.me.
Maximize your savings with these insider tips:
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