Gap

Gap Inc., commonly known as Gap, is an American multinational clothing and accessories retailer founded in 1969 by Donald Fisher and Doris F. Fisher in San Francisco, California. The first store opened on Ocean Avenue near City College, initially selling only Levi’s jeans in every style, size, and color, along with LP records to attract teen customers, capitalizing on the ‘generation gap’ cultural phenomenon. By 1970, it expanded to San Jose, and by 1973, it had over 25 locations, introducing private label merchandise in 1974 to differentiate from department stores. Gap went public in 1976 and grew rapidly, launching sub-brands like Logo and Brands in 1977, acquiring Banana Republic in 1983 for upscale fashion, and opening Old Navy in 1994 as a value-oriented chain inspired by warehouse stores. Today, Gap Inc. operates Gap, Banana Republic, Old Navy, and Athleta, making it the largest U.S. specialty apparel retailer with about 95,000 employees as of early 2023 and extensive international presence.[1][2][3][6]

Gap sells casual apparel and accessories for men, women, children, and babies, including iconic items like jeans, khakis, t-shirts (notably the Pocket-T), activewear, footwear, and personal care products. It has evolved from Levi’s exclusivity to a broad portfolio targeting various demographics, from trendy youth to families, with Old Navy focusing on affordable, colorful family clothing in warehouse-style stores and Athleta on premium activewear. Recent expansions include testing personal care and cosmetics in Old Navy stores announced in September 2025 and past ventures into home goods via Walmart partnerships.[1][2][5][7]

Shoppers choose Gap for its quality basics, trend-responsive collections, and accessibility across price points through its brands. Its history of innovation—like making khakis cool in the 1990s, global expansion starting in London in 1987, and rapid Old Navy growth to $1 billion in under four years—ensures reliable, stylish options. Gap’s commitment to fit, sizing consistency, and broad appeal makes it ideal for everyday wardrobes, outlet deals, and family shopping.[3][4][6]

How to Save More at Gap

1. Shop Old Navy for family bundles and value-priced basics, as it was designed like grocery stores with colorful arrangements and impulse buys for maximum savings.
2. Check Gap Factory outlets for up to 70% off private label jeans, t-shirts, and khakis, stemming from the Gap Warehouse rebrand.
3. Time purchases around iconic product launches like Pocket-T or seasonal denim drops, which often coincide with promotions.
4. Sign up for Gap emails for exclusive codes on athleisure from Athleta or upscale items from Banana Republic.

Best Times to Shop at Gap

Best sales occur during Black Friday, Cyber Monday, end-of-season clearances (January and July), back-to-school (August-September), and Gap Cash events (twice yearly, typically May and November) where credits earned can be redeemed for deep discounts.

Gap Loyalty Program

Gap Inc. offers the GapCash rewards program (also known as rewards across brands): Spend $350 in a qualifying period (January-June or July-December) to earn $50 GapCash redeemable during bonus months; free to join via email signup, with points on purchases at Gap, Old Navy, Banana Republic, and Athleta.

Gap Coupon Policy

• Stacking: Gap generally does not allow stacking multiple promo codes; only one per order.
• Exclusions: Coupons typically exclude gift cards, shipping, taxes, prior purchases, and select sale or clearance items; always check terms for specifics like minimum purchase requirements.
• Price Adjustments: Gap offers price adjustments within 14 days of purchase if the item goes on sale, provided it was bought at full price and returned with receipt.

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