The Body Shop
Last updated: January 31, 2026 Recently updated
The Body Shop is a British cosmetics, skincare, and perfume company founded in 1976 by Dame Anita Roddick, who opened the first store in Brighton, England, with just 25 products in refillable bottles made from repurposed urine-sample containers. The brand’s original vision was revolutionary: using ethically sourced, natural ingredients, cruelty-free formulations, and no animal testing, challenging the beauty industry’s norms of the time. Roddick’s philosophy that ‘business could be a force for good’ led to pioneering initiatives like the Community Fair Trade program launched in 1987, sourcing ingredients such as shea butter from Ghana and sesame seed oil from Nicaragua directly from marginalized communities to provide fair wages and support local projects. Over the decades, the company expanded globally to over 3,000 stores in more than 60 countries, went public on the London Stock Exchange in 1984, was acquired by L’Oréal in 2006, then Natura & Co in 2017, and most recently by a consortium led by Auréa Group in 2024 following administration and restructuring amid financial challenges.
The Body Shop offers over 1,000 products inspired by nature, including body butters (e.g., shea, mango, coconut), scrubs, shower gels, bath lilies, full skincare ranges like tea tree, vitamin C, and aloe vera, cosmetics such as mascara and lipsticks, men’s grooming with maca root and white musk, hair care like banana shampoo, fragrances, face masks, and home items. Products emphasize natural actives like marula oil and promote refillable packaging for sustainability. The brand has been a leader in activism, earning a lifetime achievement award from the RSPCA in 2009 for its animal-testing policy and collecting over 8 million signatures for a global ban, contributing to the EU’s 2013 cosmetics testing ban.
Shoppers choose The Body Shop for its ethical stance, supporting cruelty-free beauty, fair trade, and empowerment of women and girls as a self-identified feminist brand. It redefines beauty as self-love and joy rather than unrealistic standards, making it appealing for conscious consumers seeking high-quality, affordable, nature-based products that align personal care with positive social and environmental impact.
How to Save More at The Body Shop
- Opt for refillable products and check for refill stations in stores to save money and reduce waste, aligning with the brand’s original sustainable packaging ethos.
- Prioritize Community Fair Trade items like those with shea butter or marula oil for ethically sourced, high-quality ingredients that support global communities.
- Look for multi-product skincare ranges such as tea tree or vitamin C for complete routines, offering better value than individual purchases.
- Explore limited-edition or seasonal scents like satsuma or strawberry body butters during promotions for unique, affordable treats.
Best Times to Shop at The Body Shop
No specific information on best sales times available from sources; monitor for post-administration recovery promotions or seasonal events like Black Friday, as the brand has a history of exclusive promotions via their blog.
The Body Shop Loyalty Program
No details on a current loyalty or rewards program available in the provided sources.
The Body Shop Coupon Policy
- Stacking: No specific information available from sources; stacking policy not detailed.
- Exclusions: No specific information available from sources; typical exclusions not detailed.
- Price Adjustments: No specific information available from sources; price adjustment policy not detailed.
Evergreen The Body Shop Discounts
Beyond promo codes, The Body Shop offers these year-round discount programs:
🎖️ Military & Veteran Discount
The Body Shop offers a military discount for active-duty service members, veterans, and military families. Verify your status through ID.me or SheerID to unlock savings. This discount is typically available online and in-store.
- Typical discount: 10-15%
- Verification: ID.me, SheerID, or military ID
- Eligible: Active duty, veterans, reserves, National Guard, military spouses
📚 Teacher & Educator Discount
Teachers and educators receive special discounts at The Body Shop. Verify your teaching credentials through ID.me to access savings.
- Typical discount: 10-15%
- Verification: ID.me, school ID
- Eligible: PreK-12 teachers, college professors, school administrators
🚒 First Responder Discount
First responders can save at The Body Shop. Police officers, firefighters, EMTs, and other emergency personnel can verify through ID.me or GovX.
- Typical discount: 10-25%
- Verification: ID.me, GovX
- Eligible: Police, firefighters, EMTs, paramedics, 911 dispatchers
How to Save More at The Body Shop
Maximize your savings with these insider tips:
- Sign up for the email newsletter to get 10-15% off your first order.
- Download the The Body Shop app for exclusive mobile-only deals and early access to sales.
- Check the clearance or sale section first - items are often marked down 50-70% off.
- Stack manufacturer coupons with store coupons for maximum savings.
- Shop during major sale events like Black Friday, Cyber Monday, and Presidents Day.
- Follow The Body Shop on social media for flash sales and exclusive promo codes.
- Sign up for the loyalty program to earn points on every purchase.
- Use a cashback browser extension like Rakuten or Honey for additional savings.
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The Body Shop Savings Tips
- Join Love Your Body Club for rewards, shop BOGO sales, and check outlet/sale section regularly.
- Sign up for email newsletters for exclusive subscriber discounts
- Use cashback sites like Rakuten for additional savings
- Compare prices and check for price match policies