Sephora
Last updated: January 31, 2026 Recently updated
Sephora is a French multinational retailer of personal care and beauty products founded in 1969 by Dominique Mandonnaud in Limoges, France. The company has been part of the LVMH Group since 1997 and operates over 2,700 stores across 35 countries worldwide. Sephora revolutionized the beauty retail industry by introducing an “assisted self-service” model that allows customers to test products before purchasing, a stark contrast to the traditional department store counter experience where salespeople controlled product access. The company’s first U.S. store opened in New York City’s SoHo neighborhood in 1998 as a 9,000-square-foot flagship location, which quickly became a massive success and transformed how Americans shopped for beauty products. Today, Sephora curates nearly 500 brands alongside its own private label, Sephora Collection, offering an unparalleled selection of cosmetics, skincare, fragrances, nail polish, beauty tools, body care, and hair care products. The retailer is known for championing diversity, inclusivity, and empowerment, featuring exclusive brands like Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna. Sephora’s omnichannel approach includes over 2,700 physical stores, a robust e-commerce platform launched in 1999 that has become the largest North American store with access to over 45,000 products, and innovative in-store technologies like Color IQ and interactive makeup tutorials.
How to Save More at Sephora
- Take advantage of Sephora’s “assisted self-service” model by testing products in-store before purchasing to ensure they work for your skin type and preferences
- Use the Color IQ handheld device (created in partnership with Pantone) in-store to get an accurate skin tone match for foundation and other color-matched products
- Explore Sephora Collection, the store’s private label brand, for affordable yet effective alternatives to luxury prestige beauty products
- Browse the extensive selection of indie and emerging brands that may not be available at traditional department stores, giving you access to unique and hard-to-find beauty products
Best Times to Shop at Sephora
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Sephora Loyalty Program
Sephora operates the Beauty Insider Community loyalty program, which is accessible through their website and mobile app (launched in 2010). Members can discover and interact with over 340 curated brands and access exclusive benefits, though specific tier details and reward structures are not detailed in available search results.
Sephora Coupon Policy
- Stacking: Information not available in search results
- Exclusions: Information not available in search results
- Price Adjustments: Information not available in search results
Evergreen Sephora Discounts
Beyond promo codes, Sephora offers these year-round discount programs:
🎖️ Military & Veteran Discount
Sephora offers a military discount for active-duty service members, veterans, and military families. Verify your status through ID.me or SheerID to unlock savings. This discount is typically available online and in-store.
- Typical discount: 10-15%
- Verification: ID.me, SheerID, or military ID
- Eligible: Active duty, veterans, reserves, National Guard, military spouses
🎓 Student Discount
Students can save at Sephora by verifying their enrollment. Use UNiDAYS, Student Beans, or your .edu email address to unlock exclusive student pricing.
- Typical discount: 10-20%
- Verification: UNiDAYS, Student Beans, .edu email
- Eligible: Currently enrolled college and university students
📚 Teacher & Educator Discount
Teachers and educators receive special discounts at Sephora. Verify your teaching credentials through ID.me to access savings.
- Typical discount: 10-15%
- Verification: ID.me, school ID
- Eligible: PreK-12 teachers, college professors, school administrators
🚒 First Responder Discount
First responders can save at Sephora. Police officers, firefighters, EMTs, and other emergency personnel can verify through ID.me or GovX.
- Typical discount: 10-25%
- Verification: ID.me, GovX
- Eligible: Police, firefighters, EMTs, paramedics, 911 dispatchers
How to Save More at Sephora
Maximize your savings with these insider tips:
- Sign up for the email newsletter to get $10-50 off off your first order.
- Download the Sephora app for exclusive mobile-only deals and early access to sales.
- Check the clearance or sale section first - items are often marked down 50-70% off.
- Stack manufacturer coupons with store coupons for maximum savings.
- Shop during major sale events like Black Friday, Cyber Monday, and Presidents Day.
- Follow Sephora on social media for flash sales and exclusive promo codes.
- Sign up for the loyalty program to earn points on every purchase.
- Use a cashback browser extension like Rakuten or Honey for additional savings.
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Sephora Savings Tips
- Join Beauty Insider for free, save codes for Rouge/VIB sales, use birthday gift (no purchase required), and watch for point multiplier events.
- Sign up for email newsletters for exclusive subscriber discounts
- Use cashback sites like Rakuten for additional savings
- Compare prices and check for price match policies