Shoes are tricky to buy online—sizing varies by brand, and returns can be a hassle. This guide covers how to get the right fit and find genuine discounts.
Online Shoe Shopping Tips
Check Return Policies First
Zappos offers free shipping both ways and a 365-day return window—gold standard for online shoe shopping.
Read Sizing Reviews
Look for reviews mentioning “runs small” or “runs large.” Order accordingly—or order two sizes with free returns.
Measure Your Feet
Feet change size over time. Measure both feet (evening when feet are largest) and check brand size charts.
When Shoe Discounts Are Real
- End of season: Winter boots in February, sandals in September
- Major sales: Black Friday, Prime Day
- Outlet stores: Both online and in-person offer past-season styles
- Release drops: New releases rarely discount; wait 6+ months
Top Shoe Retailers
- Zappos – Free returns, VIP program
- Foot Locker – FLX Rewards, release raffles
- Adidas – Creators Club, outlet section
- Skechers – Skechers Plus member pricing