Brooks gives military, nurses and first responders 25% off full-price items through its Community Heroes program, verified with ID.me. The catch is the count: three single-use codes per rolling 12 months, online only.
- Discount
- 25% off full-price items, BrooksRunning.com only
- Limit
- Up to 3 single-use codes per rolling 12 months from your first code
- Groups
- Military, nurses, first responders
- Excluded
- Sale items, select lifestyle collections, runDisney products; not in Brooks stores or retail partners
- Sports medicine pros
- Separate ambassador program with a $1,000 yearly order limit
Checked on October 7, 2026 against Brooks’ help center and program page.
Making three codes count
Since each code is single-use and limited to three a year, put several pairs in one order instead of buying one pair at a time. Two pairs at $140 save $70 with one code.
25% off eligible items.
How it compares
| Retailer | Discount | Limit | Who qualifies | Where | Verification | Checked |
|---|---|---|---|---|---|---|
| Academy Sports + Outdoors | 10% off, seasonal windows only | Last window Apr 26 to Jul 4, 2026 | Active duty, veterans, Reserve | Online + in store | ID.me | Oct 7, 2026 source |
| adidas | 30% off select full-price items | Up to $250, one use; ends Dec 31, 2026 | Military (ID.me) | adidas.com/us | ID.me | Oct 7, 2026 source |
| Bass Pro Shops / Cabela's | 10% eligible items, 5% firearms and ammo | None stated | Active military and veterans incl. Guard and Reserve | Stores, online, phone | Account verification / ID in store | Oct 7, 2026 source |
| Crocs | 15% off select styles (was 25% in 2023-24) | None stated | Military members | Online | ID.me | Oct 7, 2026 source |
| DICK'S Sporting Goods | No military discount | Oct 7, 2026 source | ||||
| Foot Locker | 10% off most purchases | Max $100 per verification; 4 verifications per 30 days | Active, veterans, Guard, Reserve, registered dependents | Online + in store | SheerID / ID in store | Oct 7, 2026 source |
| Hoka | Military listed by ID.me (15%), not on HOKA's page | 6 uses per year | Nurses, doctors, first responders, teachers, students (15%) | Online | ID.me | Oct 7, 2026 source |
| New Balance | 15% off online | One code per 30 days, full price only | Military members (no veterans or spouses listed); also nurses, teachers, first responders, seniors 60+ | Online only | ID.me | Oct 7, 2026 source |
| Nike | 10% off most items | First $500 per code; new code every 7 days | Active, reserve, veteran, retired; spouses and dependents of active duty | Online + Nike stores (not Company Stores) | SheerID | Oct 7, 2026 source |
| SCHEELS | 5% off every day (+40% off Vortex MSRP) | None stated | Active, dependents, retired, veterans | Online + in store | ID.me / ID in store | Oct 7, 2026 source |
| Under Armour | 20% off (10% at Factory House) | None stated | Active, retirees, veterans, spouses, family members | Online, app, Brand House stores | ID.me | Oct 7, 2026 source |
What other sites get wrong
- “Families qualify, the limit resets January 1, verify with GovX.” The limit is a rolling 12 months and verification runs through ID.me.
- “30% off.” The program is 25%.
- “40% teacher discount.” Brooks lists no teacher program.
Frequently asked questions
Does Brooks have a military discount?
Yes. 25% off full-price items on BrooksRunning.com for military, nurses and first responders via ID.me.
How many times can I use the Brooks discount?
Up to three single-use codes per rolling 12 months.
Does the Brooks discount work in stores?
No. Online at BrooksRunning.com only.
Sources
- Brooks support: Community Heroes program
- Brooks: Community Heroes page (archived June 2026)
- Brooks support: Sports Medicine Ambassador program
- ID.me: Brooks Running
CoupBuzz re-checks these rules against the brand’s own pages and its verification partner, and updates this page when they change. Last check: October 7, 2026. How we verify.