New Balance gives 15% off full-price items on newbalance.com to teachers, hospital staff, medical workers, nurses, first responders, military members, government employees and seniors 60+, verified with ID.me. One single-use code per 30 days. It used to be 25%; the archive shows how it shrank.
- Discount
- 15% off full-price items, newbalance.com only
- Limit
- One single-use code per 30 days
- Groups
- Teachers, hospital employees, medical personnel, nurses, first responders, military members, government employees, seniors 60+
- Not listed
- Veterans, spouses, students
- Verification
- ID.me
Checked on October 7, 2026 against New Balance’s ID.me program page (current and archived copies).
How the program changed
- 2021 to mid-2023: 25%, students included.
- June 2023: 25% with a $75 maximum.
- August 2023: 15% with a $60 maximum; students removed.
- From January 2024: 15%, no dollar cap mentioned.
Many pages still quote the 25% era.
15% off eligible items.
How it compares
| Retailer | Discount | Limit | Who qualifies | Where | Verification | Checked |
|---|---|---|---|---|---|---|
| Academy Sports + Outdoors | 10% off, seasonal windows only | Last window Apr 26 to Jul 4, 2026 | Active duty, veterans, Reserve | Online + in store | ID.me | Oct 7, 2026 source |
| adidas | 30% off select full-price items | Up to $250, one use; ends Dec 31, 2026 | Military (ID.me) | adidas.com/us | ID.me | Oct 7, 2026 source |
| Bass Pro Shops / Cabela's | 10% eligible items, 5% firearms and ammo | None stated | Active military and veterans incl. Guard and Reserve | Stores, online, phone | Account verification / ID in store | Oct 7, 2026 source |
| Brooks Running | 25% off eligible items | 3 codes per 12 months | Military, nurses, first responders | Online only | ID.me | Oct 7, 2026 source |
| Crocs | 15% off select styles (was 25% in 2023-24) | None stated | Military members | Online | ID.me | Oct 7, 2026 source |
| DICK'S Sporting Goods | No military discount | Oct 7, 2026 source | ||||
| Foot Locker | 10% off most purchases | Max $100 per verification; 4 verifications per 30 days | Active, veterans, Guard, Reserve, registered dependents | Online + in store | SheerID / ID in store | Oct 7, 2026 source |
| Hoka | Military listed by ID.me (15%), not on HOKA's page | 6 uses per year | Nurses, doctors, first responders, teachers, students (15%) | Online | ID.me | Oct 7, 2026 source |
| Nike | 10% off most items | First $500 per code; new code every 7 days | Active, reserve, veteran, retired; spouses and dependents of active duty | Online + Nike stores (not Company Stores) | SheerID | Oct 7, 2026 source |
| SCHEELS | 5% off every day (+40% off Vortex MSRP) | None stated | Active, dependents, retired, veterans | Online + in store | ID.me / ID in store | Oct 7, 2026 source |
| Under Armour | 20% off (10% at Factory House) | None stated | Active, retirees, veterans, spouses, family members | Online, app, Brand House stores | ID.me | Oct 7, 2026 source |
What other sites get wrong
- “25% military discount.” True only until mid-2023.
- “Veterans and spouses qualify.” New Balance lists “military members” without veterans or spouses.
- “50% student discount.” That is a sale headline; New Balance removed students from the program in 2023.
Frequently asked questions
Does New Balance have a military discount?
Yes. Military members get 15% off full-price items on newbalance.com through ID.me, one code per 30 days.
Does New Balance have a senior discount?
Yes. Seniors 60+ are included in the same 15% ID.me program.
Does New Balance have a student discount?
Not in the current program. Students were removed in August 2023.
Does the New Balance discount work in stores?
No, only on newbalance.com.
Sources
- New Balance: ID.me program (archived July 2024)
- New Balance FAQ: pricing and promotions (archived June 2026)
- Archived program page, 2021
- Archived program page, June 2023
- Archived program page, August 2023
CoupBuzz re-checks these rules against the brand’s own pages and its verification partner, and updates this page when they change. Last check: October 7, 2026. How we verify.