Under Armour has one of the broadest programs in retail: 20% off for military (including veterans, spouses and families), police, firefighters, EMTs, nurses, doctors, teachers and students, verified with ID.me. It works online and in UA Brand House stores; at UA Factory House outlets it is 10%.
- Discount
- 20% online and in UA Brand House stores; 10% at UA Factory House
- Groups
- Military (with veterans, spouses, family members), law enforcement, firefighters, EMTs, nurses, doctors, teachers, students
- Verification
- ID.me (students can also use UNiDAYS: “Extra 20% off” for college students, online)
- Excluded
- “gift cards, select footwear, and certain other products identified as excluded”
- Combines with
- No promo codes or sitewide offers
Checked on October 7, 2026 against Under Armour’s discount program pages and ID.me.
20% vs a sitewide sale
The discount does not combine with sitewide promotions, so during a big UA sale compare the two. Under Armour has temporarily raised the rate around Veterans Day before: its newsroom confirmed 40% through November 19, 2023. Treat any current “40%” claim as a limited event, not the standard rate.
20% off eligible items.
How it compares
| Retailer | Discount | Limit | Who qualifies | Where | Verification | Checked |
|---|---|---|---|---|---|---|
| Academy Sports + Outdoors | 10% off, seasonal windows only | Last window Apr 26 to Jul 4, 2026 | Active duty, veterans, Reserve | Online + in store | ID.me | Oct 7, 2026 source |
| adidas | 30% off select full-price items | Up to $250, one use; ends Dec 31, 2026 | Military (ID.me) | adidas.com/us | ID.me | Oct 7, 2026 source |
| Bass Pro Shops / Cabela's | 10% eligible items, 5% firearms and ammo | None stated | Active military and veterans incl. Guard and Reserve | Stores, online, phone | Account verification / ID in store | Oct 7, 2026 source |
| Brooks Running | 25% off eligible items | 3 codes per 12 months | Military, nurses, first responders | Online only | ID.me | Oct 7, 2026 source |
| Crocs | 15% off select styles (was 25% in 2023-24) | None stated | Military members | Online | ID.me | Oct 7, 2026 source |
| DICK'S Sporting Goods | No military discount | Oct 7, 2026 source | ||||
| Foot Locker | 10% off most purchases | Max $100 per verification; 4 verifications per 30 days | Active, veterans, Guard, Reserve, registered dependents | Online + in store | SheerID / ID in store | Oct 7, 2026 source |
| Hoka | Military listed by ID.me (15%), not on HOKA's page | 6 uses per year | Nurses, doctors, first responders, teachers, students (15%) | Online | ID.me | Oct 7, 2026 source |
| New Balance | 15% off online | One code per 30 days, full price only | Military members (no veterans or spouses listed); also nurses, teachers, first responders, seniors 60+ | Online only | ID.me | Oct 7, 2026 source |
| Nike | 10% off most items | First $500 per code; new code every 7 days | Active, reserve, veteran, retired; spouses and dependents of active duty | Online + Nike stores (not Company Stores) | SheerID | Oct 7, 2026 source |
| SCHEELS | 5% off every day (+40% off Vortex MSRP) | None stated | Active, dependents, retired, veterans | Online + in store | ID.me / ID in store | Oct 7, 2026 source |
What other sites get wrong
- “The normal rate is 10%.” 10% is the Factory House outlet rate. Online and Brand House stores give 20%.
- “40% online, permanently.” 40% has been a time-limited Veterans Day event.
- “80% student discount.” That headline is a general sale, not the student program.
Frequently asked questions
How much is the Under Armour military discount?
Does the Under Armour discount include veterans and spouses?
Do nurses and teachers get the Under Armour discount?
Can I combine it with an Under Armour promo code?
Sources
- Under Armour Help: military and first responder discount
- Under Armour: ID.me instructions
- Under Armour newsroom: 2023 Veterans Day 40%
- ID.me: Under Armour
- UNiDAYS: Under Armour
CoupBuzz re-checks these rules against the brand’s own pages and its verification partner, and updates this page when they change. Last check: October 7, 2026. How we verify.