HOKA gives 15% off to nurses and doctors, first responders, teachers and students, and 25% to sports medicine professionals, through ID.me. Six uses a year, online only. Whether the military is included is unclear: ID.me lists 15% for military members, but HOKA’s own program page did not name the military in any version we could read through July 2026.
- 15% groups
- Nurses and doctors, first responders, teachers, students
- 25% group
- Chiropractors, physical therapists, podiatrists, orthopedists, athletic trainers
- Military
- Listed by ID.me (15%), not confirmed on HOKA’s page
- Limit
- 6 uses per year, online only
- Excluded
- Sale items and collaborations; no stacking
Checked on October 7, 2026 against HOKA’s discount programs page (archived copies through July 2026; the live page blocks automated reading) and ID.me.
How the program grew in 2026
- Until March 2026: medical professionals only.
- April 2026: first responders added.
- May 2026: teachers and students added.
That is why older articles say HOKA has no teacher discount.
How it compares
| Retailer | Discount | Limit | Who qualifies | Where | Verification | Checked |
|---|---|---|---|---|---|---|
| Academy Sports + Outdoors | 10% off, seasonal windows only | Last window Apr 26 to Jul 4, 2026 | Active duty, veterans, Reserve | Online + in store | ID.me | Oct 7, 2026 source |
| adidas | 30% off select full-price items | Up to $250, one use; ends Dec 31, 2026 | Military (ID.me) | adidas.com/us | ID.me | Oct 7, 2026 source |
| Bass Pro Shops / Cabela's | 10% eligible items, 5% firearms and ammo | None stated | Active military and veterans incl. Guard and Reserve | Stores, online, phone | Account verification / ID in store | Oct 7, 2026 source |
| Brooks Running | 25% off eligible items | 3 codes per 12 months | Military, nurses, first responders | Online only | ID.me | Oct 7, 2026 source |
| Crocs | 15% off select styles (was 25% in 2023-24) | None stated | Military members | Online | ID.me | Oct 7, 2026 source |
| DICK'S Sporting Goods | No military discount | Oct 7, 2026 source | ||||
| Foot Locker | 10% off most purchases | Max $100 per verification; 4 verifications per 30 days | Active, veterans, Guard, Reserve, registered dependents | Online + in store | SheerID / ID in store | Oct 7, 2026 source |
| New Balance | 15% off online | One code per 30 days, full price only | Military members (no veterans or spouses listed); also nurses, teachers, first responders, seniors 60+ | Online only | ID.me | Oct 7, 2026 source |
| Nike | 10% off most items | First $500 per code; new code every 7 days | Active, reserve, veteran, retired; spouses and dependents of active duty | Online + Nike stores (not Company Stores) | SheerID | Oct 7, 2026 source |
| SCHEELS | 5% off every day (+40% off Vortex MSRP) | None stated | Active, dependents, retired, veterans | Online + in store | ID.me / ID in store | Oct 7, 2026 source |
| Under Armour | 20% off (10% at Factory House) | None stated | Active, retirees, veterans, spouses, family members | Online, app, Brand House stores | ID.me | Oct 7, 2026 source |
What other sites get wrong
- “HOKA does not offer a teacher discount.” Outdated since May 2026.
- “20% online and in store for military.” HOKA’s program is online only, and no HOKA page we could read lists a 20% military rate.
Frequently asked questions
Does HOKA have a nurse discount?
Yes. Nurses and doctors get 15% online through ID.me, up to six uses a year.
Does HOKA have a teacher or student discount?
Yes, since May 2026: 15% through ID.me.
Does HOKA have a military discount?
ID.me lists 15% for military members, but HOKA's own program page did not name the military in versions we could read through July 2026.
Sources
- HOKA: discount programs (archived July 2026)
- Archived HOKA page, March 2026
- Archived HOKA page, May 2026
- ID.me: HOKA
CoupBuzz re-checks these rules against the brand’s own pages and its verification partner, and updates this page when they change. Last check: October 7, 2026. How we verify.